source: Gerd Leonhard
As reported in the December 9th Peninsula (Doha):
Speaking before some 500 people at the Ritz-Carlton, Doha, Leonhard said the move from the pre-Internet broadcast culture to the broadband culture had changed pretty much everything, from economic models and their underlying business logic to the very definition of copyright and fair use.
He said such a shift was already in the midst of people around the world, noting that Internet content earned billions of dollars more in the US than content on television and newspapers.
He said the broadcast and print media were threatened by this trend, citing the example of Facebook, which reaches more people in the Middle East than newspapers.
"In the content industries, we are going from selling copies, whether physical or digital such as books and CDs, to selling access, such as bundled music offerings where music is included in Internet access," said Leonhard.
"Without a doubt, data is the new oil. Over four billion connected users will generate zettabytes of data, every single day, by commenting, rating, tagging, forwarding, uploading and sharing content. Every marketer, every brand, every telco and every mobile operator will want to get to this data, and be allowed to use it," he said.
He said the consumer, better known in digital media as "user", will be more powerful than ever before, and -- just like oil -- many difficult situations will arise from the use, discovery, mining and refining of data.