UNEP has an important--indeed a critical--message, but it is delivering it in the wrong language to the wrong audience. It is attached to the wrong narrative. It will never position itself to do what is needed until it finds the right language and narrative. The force of this message cannot be over-emphasized. UNEP’s success depends on getting this right.They've already won in Britain.
The environment should compete with religion as the only compelling, value-based narrative available to humanity.
(via Wolf Howling)