Wednesday, May 06, 2009

Greenie Come-On of the Day

The Domino company has been making and marketing sugar for 150 years. The product's unchanged; what's new is the label:

source: Domino Sugar

Of course, as Watts Up With That? details, table sugar (sucrose) is a carbohydrate with a chemical formula of C12H22O11. Meaning each molecule contains twelve carbon atoms, and thus by definition can't be "carbon free."

Yes, I know Domino is trying to claim its manufacturing process produces no net carbon emissions. So why not say "carbon neutral"? Because, obviously, green is hip, carbon ain't cool (heh) and a sucker is born every minute.

1 comment:

OBloodyHell said...

Four words:
"Oil-free Oil Of Olay"

Yeah, it was a real product.

Probably "selling women their own fat asses back to them", but hey... anything to make a buck, right?