The Swiss are odd, and have been so forever. The Turks stopped short, and between their famous pikers and archers (remember William Tell?) they halted and turned back various Habsburgs. Neutral (sort of) for a century or so, they turned down EU membership in favor of the less invasive "customs union" (thereby getting the best of both worlds).
They’re as genial as can be toward tourists--but can’t easily be snapped out of that relationship. It’s nearly impossible to become a Swiss citizen, or even own property here. Their unofficial motto is appropriate, but appropriately narrow: it applies only to the Swiss. After various visits over the years, I think they’re a people who believe they’re exempt from original sin, including Nazism, Communism, Vichyism. And they don’t want your sins, thank you very much.
But they're always happy to take dollars, especially for watches (a particular passion of mine). And for now, gazing at the night skyline remains free.