The MSM has a choice: double down and risk extinction, ridicule and potential ostracism from the McCain team or try to play it straight. The debates will be telling in this regard. You never know: they might become savvier about covering their tracks via late night alterations: the blogosphere is always watching. As for readers and viewers, they have the power of the purse and the clicker which they are increasingly exercising. Some 69% of voters think the media is rooting for a candidate - one presumes that they are already discounting the sycophantic coverage of Obama.The media's current attack on McCain/Palin is a "total loser strategy," says Mickey Kaus. Agreed--but hope the MSN partisans persist in discriminatory coverage at least until November 4th.
Tuesday, September 16, 2008
Media Mirage
Jennifer Rubin on RealClearPolitics:
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3 comments:
By the election, that 69% will have risen considerably. And that is the death knell for the MSM.
According to the bipartisan Battleground Poll, only 9% of the public self-define as very liberal.
It is that 9% who shall never acknowledge the media's bias. But that leaves 81% open to persuasion when the bias is obvious enough.
69% already see it and the media IS doubling down. They can't help themselves, for many within the media are in that 9%...
One more thing, long-term the way to leverage displeasure with the biased reportage in the MSM is to write letters to the advertisers...
The drying up of advertising revenue will compel reform within the MSM.
Someone needs to put together a list of advertisers tied to the MSM by media outlet, with contact names and email addresses and a 'form' letter expressing displeasure that we can conveniently send out.
If these big companies who advertise start getting millions of angry emails, it will cause them to sit up and take notice.
It's a tactic that works for Jesse Jackson but instead of demanding money we can demand objective reportage or we will withdraw our money...
Here's hoping the "drying up of advertising revenue" will finish off the MSM. Narrowcasting, not broadcasting, is the future.
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